100 companies
Company analyses: SWOT, business model & marketing
Clear, structured breakdowns of well-known Indian and global companies — each with a SWOT analysis, its business model, its marketing mix (4Ps) and the lesson for your own business. Useful for assignments, interviews and strategy work.
Sportswear
Adidas
Performance gear with street-style credibility.
Travel accommodation marketplace
Airbnb
Unique, local stays.
E-commerce and cloud
Alibaba
Everything to buy and sell online.
E-commerce and cloud computing
Amazon
Huge selection, low prices, fast delivery and reliable cloud infrastructure.
Dairy cooperative and FMCG brand
Amul
Trusted, affordable, high-quality dairy products available almost everywhere.
Consumer technology
Apple
Beautifully designed, easy-to-use products that work seamlessly together.
Paints and home décor
Asian Paints
Quality paints and colour choices with services.
Two- and three-wheeler manufacturer
Bajaj Auto
Performance and value.
Footwear retail
Bata India
Durable, affordable shoes.
Telecommunications
Bharti Airtel
Reliable network and premium service.
Online grocery
BigBasket
Reliable grocery delivery.
Packaged drinking water
Bisleri
Safe, trusted drinking water.
Consumer electronics D2C brand
boAt
Trendy, affordable gadgets with a lifestyle brand.
Biscuits and bakery
Britannia Industries
Affordable, trusted snacks.
Edtech company
Byju's
Engaging video-based learning.
Chocolates and confectionery
Cadbury (Mondelez India)
Sweet moments and celebrations.
Beverages
Coca-Cola
Refreshing, familiar drinks available everywhere.
Oral and personal care
Colgate-Palmolive
Trusted dental protection.
Fintech rewards platform
CRED
Rewards for paying bills on time.
Ayurvedic FMCG
Dabur India
Trusted natural and Ayurvedic products.
Sporting goods retailer
Decathlon
Affordable gear for every sport.
Entertainment and media
Disney
Magical entertainment experiences.
Value retail chain
DMart (Avenue Supermarts)
Consistently low prices on everyday goods.
Pizza delivery chain
Domino's Pizza
Hot pizza delivered fast at a good price.
Luxury sports cars
Ferrari
Prestige and performance.
E-commerce marketplace
Flipkart
Wide selection, low prices and convenient delivery with easy payment options.
FMCG
Godrej Consumer Products
Affordable household and personal care.
Search, advertising and technology
Google (Alphabet)
Free, useful information and services; targeted, measurable ads.
Fashion retailer
H&M
Fashion and quality at the best price.
Snacks and sweets brand
Haldiram's
Authentic Indian taste with consistent quality.
Private-sector bank
HDFC Bank
Reliable banking with wide reach and digital convenience.
Motorcycle manufacturer
Hero MotoCorp
Reliable, fuel-efficient, affordable bikes.
FMCG company
Hindustan Unilever (HUL)
Trusted everyday products across price points.
Private-sector bank
ICICI Bank
Convenient, tech-led banking.
Furniture retailer
IKEA
Affordable, functional, well-designed furniture.
Low-cost airline
IndiGo
On-time, affordable flights.
IT services
Infosys
Reliable, cost-effective technology services at scale.
Diversified conglomerate
ITC Limited
Trusted brands across categories.
Fast-food chicken restaurants
KFC
Tasty, crispy chicken meals.
Beauty
L'Oréal
Beauty for all, backed by science.
Toys
LEGO
Creative, high-quality building play.
Omnichannel eyewear retailer
Lenskart
Affordable, stylish eyewear with convenient eye tests.
Life insurance
Life Insurance Corporation of India (LIC)
Safe, trusted life cover and savings.
Automobiles and tractors
Mahindra & Mahindra
Tough, capable vehicles.
Online travel agency
MakeMyTrip
Easy booking of everything for a trip.
D2C personal care brand
Mamaearth (Honasa Consumer)
Toxin-free, natural products with modern branding.
FMCG
Marico
Trusted hair and health products.
Passenger car manufacturer
Maruti Suzuki
Reliable, fuel-efficient cars with low running costs.
Fast-food restaurants
McDonald's
Fast, consistent food everywhere.
Value e-commerce
Meesho
Lowest prices online.
Social media and advertising
Meta (Facebook)
Connecting people; reaching precisely targeted audiences.
Software and cloud computing
Microsoft
Productivity software, cloud infrastructure and AI tools.
Fashion e-commerce
Myntra
Wide fashion choice online.
Packaged foods
Nestlé India
Convenient, tasty, trusted foods.
Streaming entertainment
Netflix
Unlimited entertainment, personalised, without ads (or with lower-priced ads).
Sportswear
Nike
Performance and inspiration.
Beauty and fashion e-commerce
Nykaa
Authentic products, wide range and expert content in one place.
Ride-hailing and electric vehicles
Ola
Affordable, convenient rides.
Hospitality platform
OYO
Predictable, affordable stays.
Biscuits and confectionery
Parle Products
Affordable, familiar snacks.
Ayurvedic FMCG company
Patanjali Ayurved
Natural, Indian-made products at prices lower than many multinational brands.
Digital payments
PayPal
Safe, simple online payments.
Digital payments and financial services
Paytm
Easy digital payments and financial services.
Food and beverages
PepsiCo
Tasty, convenient snacks and drinks.
Digital payments
PhonePe
Simple, fast digital payments.
Edtech
Physics Wallah
Quality coaching at low cost.
Adhesives and chemicals
Pidilite Industries (Fevicol)
Strong, reliable adhesives.
Consumer goods
Procter & Gamble (P&G)
Superior performing everyday products.
Sportswear
Puma
Sport-inspired style at accessible premium prices.
Bike taxis and ride-hailing
Rapido
Fast, affordable rides.
Energy drinks
Red Bull
Energy and an adventurous identity.
Telecom and digital services
Reliance Jio
Affordable, fast data and digital services.
Retail conglomerate
Reliance Retail
Wide range, convenient formats and value.
Mid-size motorcycles
Royal Enfield
Heritage, style and the riding experience.
Consumer electronics and semiconductors
Samsung Electronics
Innovative technology across price points.
Electronics and entertainment
Sony
Premium entertainment and technology.
Music streaming
Spotify
All music, personalised, on every device.
Coffee chain
Starbucks
Premium coffee and a comfortable place to meet or work.
Public-sector bank
State Bank of India (SBI)
Trusted banking everywhere.
Food delivery and quick commerce
Swiggy
Reliable delivery of food and essentials within minutes.
IT services
Tata Consultancy Services (TCS)
End-to-end technology services with reliable delivery.
Food and beverages
Tata Consumer Products
Trusted staples.
Automobile manufacturer
Tata Motors
Safe, value-for-money vehicles and leading EVs.
Steel manufacturing
Tata Steel
Reliable, quality steel.
Electric vehicles and energy
Tesla
High-performance EVs with software updates.
Short-video social media
TikTok (ByteDance)
Endless personalised entertainment.
Watches, jewellery and eyewear
Titan Company
Trust, design and quality.
Automobile manufacturer
Toyota
Reliable, efficient vehicles.
Ride-hailing and delivery
Uber
Convenient transport and delivery.
Edtech
Unacademy
Learn from top educators online.
Consumer goods
Unilever
Everyday brands people trust.
Home services platform
Urban Company
Reliable home services.
Payment network
Visa
Fast, secure, accepted everywhere.
IT services
Wipro
Technology and consulting services.
Smartphones and consumer electronics
Xiaomi
Great specs at low prices.
Fast-fashion retailer
Zara (Inditex)
Latest trends at accessible prices.
Quick commerce
Zepto
Groceries and essentials in minutes.
Discount stockbroker
Zerodha
Low-cost, transparent trading platform.
Business software
Zoho
Affordable, integrated business software.
Food delivery and quick commerce
Zomato (Eternal)
Convenient access to thousands of restaurants and fast grocery delivery from one app.