know if your number is good or bad
Benchmarks bank
Every tool in Disha asks for your numbers. This page tells you what “good” looks like for those numbers, by industry.
FMCG & retail
Typical benchmarks
Gross margin25–45%
Varies hugely by category — packaged food runs thinner than personal care or cosmetics.
Inventory turnover8–15× per year
Fast-moving staples turn faster; premium or seasonal lines turn slower.
Distribution reach targetDirect + indirect coverage of the addressable outlet base in the pilot region before expanding
Marketing spend5–12% of revenue
New entrants building awareness often spend at the higher end temporarily.
Working capital cycle30–60 days
Driven by trade credit terms extended to distributors and retailers.
Benchmarks are typical ranges, not guarantees — actual healthy numbers vary by business model, region, and stage. Use them as a sanity check, not a hard target.