Business health checkup

I know my exact profit margin per product or service, not just overall.

My prices are set deliberately with a strategy, not just by copying competitors.

I review which products or services make money and which quietly lose it.

I have a clear, repeatable sales process from first contact to closed deal.

Leads are followed up on time, every time — nothing dies from silence.

I know my conversion rate from inquiry to closed sale.

New customers consistently discover us without me personally chasing each one.

Customers can name a specific reason we're different from competitors.

We publish and promote consistently — not just in bursts when sales dip.

A healthy share of my revenue comes from repeat customers.

I know why customers leave when they leave.

Customers actively recommend us without being asked.

I know how many months my business survives if sales stop today.

Money owed to me gets collected on time, without drama.

I plan next month's cash position before the month begins.

If a well-funded competitor copied me tomorrow, my customers would stay.

I have at least one advantage that took years to build.

Switching away from us would genuinely cost customers something.

My last three hires turned out the way I hoped.

My best people stay, grow, and take on more ownership over time.

Difficult conversations happen early instead of being avoided.

The business runs for a week without me and nothing breaks.

Our key processes are written down, not living in one person's head.

We review our numbers on a fixed rhythm — weekly and monthly, without fail.