IT services · founded 1945 · Bengaluru, Karnataka
Wipro: SWOT analysis, business model & marketing strategy
By Shivam Bhandari · Reviewed 31 October 2026 · How we write
About Wipro
Wipro began as Western India Vegetable Products, making cooking oil, before Azim Premji turned it into one of India's largest IT services companies.
It also has consumer care and infrastructure engineering businesses.
SWOT analysis of Wipro
Strengths
- Global IT client base.
- Strong brand and governance.
- Consulting acquisitions.
Weaknesses
- Slower growth than top peers.
- Leadership changes.
- Margin pressure.
Opportunities
- AI and cloud services.
- Consulting.
- Engineering services.
Threats
- TCS, Infosys, Accenture.
- Global slowdowns.
- Automation.
Wipro business model
value proposition
Technology and consulting services.
customers
Global enterprises.
Revenue streams
- · IT services
- · Consulting
- · Products and engineering
Key costs
- · Employees
- · Acquisitions
- · Facilities
Channels
- · Enterprise sales
Key resources
- · Talent
- · Client relationships
Wipro marketing strategy
Positioning: Ambitions realised.
Marketing mix (4Ps)
Product
IT, consulting, engineering.
Price
Contract-based.
Place
Global.
Promotion
Thought leadership.
Notable campaigns and initiatives
- · Wipro FullStride Cloud
- · Azim Premji Foundation (philanthropy)
- · Capco acquisition
the lesson for your business
Pivoting an old business into a new sector can create a global leader.
Frequently asked questions
What are Wipro's main strengths?
Global IT client base. Strong brand and governance. Consulting acquisitions.
What are Wipro's weaknesses?
Slower growth than top peers. Leadership changes. Margin pressure.
What is Wipro's business model?
Technology and consulting services. It serves global enterprises. Revenue comes from: IT services; Consulting; Products and engineering.
What is Wipro's marketing strategy?
Ambitions realised. Thought leadership.
More company analyses in IT & ITES services
This analysis is based on publicly available information and is for educational use. Disha is not affiliated with Wipro. Company names and trademarks belong to their owners.