Online travel agency · founded 2000 · Gurugram, Haryana
MakeMyTrip: SWOT analysis, business model & marketing strategy
By Shivam Bhandari · Reviewed 31 October 2026 · How we write
About MakeMyTrip
MakeMyTrip was founded by Deep Kalra and listed on Nasdaq in 2010. It merged with Goibibo in 2016 and owns redBus.
It sells flights, hotels, holidays and buses.
SWOT analysis of MakeMyTrip
Strengths
- Market leadership.
- Multiple brands.
- Supplier relationships.
Weaknesses
- Dependence on air travel.
- Commission pressure.
- Price competition.
Opportunities
- Holiday packages.
- Corporate travel.
- Tier-2 cities.
Threats
- Airlines' direct sales.
- Google travel.
- Pandemic-like shocks.
MakeMyTrip business model
value proposition
Easy booking of everything for a trip.
customers
Travellers.
Revenue streams
- · Commissions
- · Packages
- · Advertising
Key costs
- · Marketing
- · Technology
Channels
- · App and website
Key resources
- · Brands
- · Supplier network
MakeMyTrip marketing strategy
Positioning: Dil toh roaming hai.
Marketing mix (4Ps)
Product
Flights, hotels, holidays.
Price
Deals.
Place
Online.
Promotion
Mass media.
Notable campaigns and initiatives
- · ‘Dil Toh Roaming Hai’
- · Goibibo merger
- · Holiday packages
the lesson for your business
Consolidation can strengthen a market leader.
Frequently asked questions
What are MakeMyTrip's main strengths?
Market leadership. Multiple brands. Supplier relationships.
What are MakeMyTrip's weaknesses?
Dependence on air travel. Commission pressure. Price competition.
What is MakeMyTrip's business model?
Easy booking of everything for a trip. It serves travellers. Revenue comes from: Commissions; Packages; Advertising.
What is MakeMyTrip's marketing strategy?
Dil toh roaming hai. Mass media.
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This analysis is based on publicly available information and is for educational use. Disha is not affiliated with MakeMyTrip. Company names and trademarks belong to their owners.