Build story · India · Shark Tank India Season 1
Menstrupedia Shark Tank India: deal, valuation & business model
A social enterprise using comics to break taboos around periods and teach young girls and boys about menstrual health.
By Shivam Bhandari · Reviewed 31 October 2026 · How we write
by the numbers
- Deal
- ₹50 lakh for 20% equity
- Implied valuation (equity portion)
- about ₹2.5 crore
- Season
- 1 (aired 20 December 2021 – 11 February 2022)
- Based in
- Ahmedabad
- What they sell
- Comic books and content that explain menstruation to young people
What happened
Founded by Aditi Gupta and Tuhin Paul, Menstrupedia creates illustrated comics that explain periods simply, for schools, NGOs and families. In many places, menstruation is still rarely discussed, leaving young people uninformed.
Social businesses must balance impact with revenue. Menstrupedia's model of selling content and licensing it to institutions shows how education about a sensitive subject can be packaged into a sustainable product.
On Shark Tank India Season 1, Menstrupedia closed a deal of ₹50 lakh for 20% equity. The equity portion implies a valuation of about ₹2.5 crore for the business.
Timeline
- 2021–22
Pitched on Shark Tank India Season 1.
- Deal
₹50 lakh for 20% equity.
the lesson
A friendly format can unlock a taboo topic — and institutions can be paying customers for social-impact products.
Apply it to your business
- 1Pick a format your audience finds approachable.
- 2Sell to institutions (schools, NGOs) as well as individuals.
- 3Measure impact alongside revenue to keep both goals in view.
Laws at work in this story
Figures are rounded and drawn from public reports, company filings and widely cited coverage at the time. Check the company's latest filings before relying on any number.