Build story · India · Shark Tank India Season 1
Heart Up My Sleeves Shark Tank India: deal, valuation & business model
A fashion brand selling detachable sleeves so one outfit can be styled many ways.
By Shivam Bhandari · Reviewed 31 October 2026 · How we write
by the numbers
- Deal
- ₹25 lakh for 30% equity
- Implied valuation (equity portion)
- about ₹83 lakh
- Season
- 1 (aired 20 December 2021 – 11 February 2022)
- Based in
- New Delhi
- What they sell
- Detachable sleeves that pair with sleeveless outfits
What happened
Heart Up My Sleeves sells separate sleeves that can be attached to sleeveless tops and dresses, letting customers change the look of outfits they already own.
Small, clever accessories can sell well online and through social media, but are easy to copy. Building a recognisable brand and range helps protect the idea.
On Shark Tank India Season 1, Heart Up My Sleeves closed a deal of ₹25 lakh for 30% equity. The equity portion implies a valuation of about ₹83 lakh for the business.
Timeline
- 2021–22
Pitched on Shark Tank India Season 1.
- Deal
₹25 lakh for 30% equity.
the lesson
A simple product that makes existing purchases more versatile can find a market quickly — but needs brand strength to stay ahead of copycats.
Apply it to your business
- 1Look for products that extend the use of things customers already own.
- 2Build a brand around a simple idea quickly.
- 3Expect copycats and plan to stay ahead.
Laws at work in this story
Figures are rounded and drawn from public reports, company filings and widely cited coverage at the time. Check the company's latest filings before relying on any number.