Build story · India · Shark Tank India Season 3
Adil Qadri Shark Tank India: deal, valuation & business model
A fragrance brand built on its founder's social media following and India's attar tradition.
By Shivam Bhandari · Reviewed 31 October 2026 · How we write
by the numbers
- Deal
- ₹1 crore for 1% equity, plus 1% royalty until ₹1 crore is recouped
- Implied valuation (equity portion)
- about ₹100 crore
- Season
- 3 (aired 22 January – 31 March 2024)
- What they sell
- Perfumes and attars
What happened
Adil Qadri sells perfumes and traditional attars under the founder's name, using his large social media audience to market products directly to customers.
Creator-led brands have low customer acquisition costs while the creator's audience is engaged, but must build product quality and retention that outlast the founder's personal reach.
On Shark Tank India Season 3, Adil Qadri closed a deal of ₹1 crore for 1% equity, plus 1% royalty until ₹1 crore is recouped. The equity portion implies a valuation of about ₹100 crore for the business. The royalty means investors receive a share of revenue until a set amount is returned, which lowers their risk and lets founders give away less equity.
Timeline
- 2024
Pitched on Shark Tank India Season 3.
- Deal
₹1 crore for 1% equity, plus 1% royalty until ₹1 crore is recouped.
the lesson
An audience can launch a brand cheaply — but product quality must keep customers coming back.
Apply it to your business
- 1Build an audience before launching products.
- 2Use creator content to explain products.
- 3Invest in quality so loyalty doesn't depend on one person.
Laws at work in this story
Figures are rounded and drawn from public reports, company filings and widely cited coverage at the time. Check the company's latest filings before relying on any number.