Marketing · business glossary
What is Target audience?
By Shivam Bhandari · Reviewed 31 October 2026 · How we write
definition
The specific group of people a product or message is designed for, defined by shared needs, behaviour, or characteristics.
Target audience explained
Your target audience is the specific group of people most likely to buy from you, defined by needs, demographics, location and behaviour.
example
‘Working parents in Tier-1 cities who order groceries on weekday evenings’ is more useful than ‘everyone’.
why it matters
A clear audience makes marketing cheaper and messages more persuasive.
common mistake
Defining the audience too broadly to feel safe.
Frequently asked questions
What is Target audience?
The specific group of people a product or message is designed for, defined by shared needs, behaviour, or characteristics. Your target audience is the specific group of people most likely to buy from you, defined by needs, demographics, location and behaviour.
Why does Target audience matter?
A clear audience makes marketing cheaper and messages more persuasive.
What is a common mistake with Target audience?
Defining the audience too broadly to feel safe.
Related terms
Market segmentation
Dividing a broad market into smaller groups of customers who share similar needs, so messaging and offers can be tailored to each.
Positioning
The specific, ownable space a brand occupies in a customer's mind relative to competitors, defined by what it's known for.
Marketing funnel
The stages a stranger passes through on the way to becoming a customer — typically awareness, interest, consideration, and purchase.