Strategy · business glossary
What is MVP (Minimum Viable Product)?
By Shivam Bhandari · Reviewed 31 October 2026 · How we write
definition
The simplest version of a product that can still be released to real customers to test whether the underlying idea has value.
MVP (minimum viable product) explained
An MVP is the simplest version of a product that delivers real value to early customers and lets you learn quickly.
example
Dropbox tested demand with a demo video before building its full product.
why it matters
It reduces the risk of building something nobody wants.
common mistake
Launching something so minimal it doesn't solve the problem, then concluding there's no demand.
Frequently asked questions
What is MVP (minimum viable product)?
The simplest version of a product that can still be released to real customers to test whether the underlying idea has value. An MVP is the simplest version of a product that delivers real value to early customers and lets you learn quickly.
Why does MVP (minimum viable product) matter?
It reduces the risk of building something nobody wants.
What is a common mistake with MVP (minimum viable product)?
Launching something so minimal it doesn't solve the problem, then concluding there's no demand.
Related terms
Pivot
A significant, deliberate change in business model or direction, usually made after learning the original approach isn't working.
A/B testing
Showing two versions of something (an ad, a page, a price) to different groups at the same time to see which performs better.
Scalability
How easily a business can grow output or revenue without a proportional increase in cost or complexity.