Sales · business glossary
What is Cold calling?
By Shivam Bhandari · Reviewed 31 October 2026 · How we write
definition
Reaching out to a prospect who has had no prior contact with your business, typically by phone.
Cold calling explained
Cold calling is contacting potential customers who haven't expressed interest, usually by phone, to start a sales conversation.
example
Calling purchase managers at 50 local factories to offer packaging samples.
why it matters
It can open new markets quickly when targeted and well prepared.
common mistake
Calling without research or a clear reason why the prospect should care.
Frequently asked questions
What is Cold calling?
Reaching out to a prospect who has had no prior contact with your business, typically by phone. Cold calling is contacting potential customers who haven't expressed interest, usually by phone, to start a sales conversation.
Why does Cold calling matter?
It can open new markets quickly when targeted and well prepared.
What is a common mistake with Cold calling?
Calling without research or a clear reason why the prospect should care.
Related terms
Lead
A person or company that has shown some interest in what you sell but hasn't yet been qualified as a serious prospect.
Discovery call
An early sales conversation focused on understanding a prospect's situation and needs before proposing a solution.
Sales cycle
The typical length of time between first contact with a prospect and closing the sale.