Build story · India · Shark Tank India Season 2
Zoff Shark Tank India: deal, valuation & business model
A spice brand competing in a crowded, trust-driven category with quality and modern packaging.
By Shivam Bhandari · Reviewed 31 October 2026 · How we write
by the numbers
- Deal
- ₹1 crore for 1.25% equity
- Implied valuation (equity portion)
- about ₹80 crore
- Season
- 2 (aired 2 January – 13 March 2023)
- What they sell
- Spices and food ingredients
What happened
Indian spices are a huge but crowded market, with old regional brands and countless local sellers. Zoff sells spices and ingredients focused on quality and hygiene, sold online and to food businesses.
In food staples, trust about purity and adulteration is a major buying factor, so certifications, transparency and consistent taste drive loyalty.
On Shark Tank India Season 2, Zoff closed a deal of ₹1 crore for 1.25% equity. The equity portion implies a valuation of about ₹80 crore for the business.
Timeline
- 2023
Pitched on Shark Tank India Season 2.
- Deal
₹1 crore for 1.25% equity.
the lesson
In trust-driven categories, proving purity and consistency can matter more than price.
Apply it to your business
- 1Show proof of quality — tests, certifications, sourcing.
- 2Serve both households and businesses.
- 3Consistency builds loyalty in everyday foods.
Laws at work in this story
Figures are rounded and drawn from public reports, company filings and widely cited coverage at the time. Check the company's latest filings before relying on any number.