Build story · India · Shark Tank India Season 2
STAGE Shark Tank India: deal, valuation & business model
An OTT platform built for regional dialect audiences that big streaming services largely ignored.
By Shivam Bhandari · Reviewed 31 October 2026 · How we write
by the numbers
- Deal
- ₹1.5 crore for 0.6% equity, plus ₹1.5 crore debt at 12% interest
- Implied valuation (equity portion)
- about ₹250 crore
- Season
- 2 (aired 2 January – 13 March 2023)
- What they sell
- OTT streaming platform for dialect content such as Haryanvi and Rajasthani
What happened
STAGE, co-founded by Vinay Singhal, streams films and shows in dialects such as Haryanvi and Rajasthani. Large streaming platforms focus on Hindi, English and major regional languages, leaving dialect audiences underserved.
The deal had one of the highest valuations on the show, with debt alongside equity. Serving a focused audience lets a smaller platform build loyalty with a much smaller content budget than national competitors.
On Shark Tank India Season 2, STAGE closed a deal of ₹1.5 crore for 0.6% equity, plus ₹1.5 crore debt at 12% interest. The equity portion implies a valuation of about ₹250 crore for the business. Part of the money came as debt, which must be repaid with interest but doesn't dilute the founders' ownership.
Timeline
- 2023
Pitched on Shark Tank India Season 2.
- Deal
₹1.5 crore for 0.6% equity, plus ₹1.5 crore debt at 12% interest.
the lesson
Underserved audiences can support a focused business that giants overlook.
Apply it to your business
- 1Look for communities the big players don't serve well.
- 2Focus beats breadth when budgets are smaller.
- 3Cultural identity builds strong loyalty.
Laws at work in this story
Figures are rounded and drawn from public reports, company filings and widely cited coverage at the time. Check the company's latest filings before relying on any number.