Build story · India · Shark Tank India Season 2
Rubans Shark Tank India: deal, valuation & business model
Chinu Kala's Rubans built a fashion-jewellery brand across online channels and retail kiosks.
By Shivam Bhandari · Reviewed 31 October 2026 · How we write
by the numbers
- Deal
- ₹1 crore for 1% equity, plus ₹50 lakh debt at 12% interest
- Implied valuation (equity portion)
- about ₹100 crore
- Season
- 2 (aired 2 January – 13 March 2023)
- Based in
- Bengaluru
- What they sell
- Fashion jewellery and accessories
What happened
Rubans, founded by Chinu Kala, sells affordable fashion jewellery and accessories online and through stores and kiosks, targeting women who want trendy designs without the price of gold.
Fashion jewellery has high margins and frequent purchases as styles change, but depends on fast design cycles and good locations in malls and online marketplaces.
On Shark Tank India Season 2, Rubans closed a deal of ₹1 crore for 1% equity, plus ₹50 lakh debt at 12% interest. The equity portion implies a valuation of about ₹100 crore for the business. Part of the money came as debt, which must be repaid with interest but doesn't dilute the founders' ownership.
Timeline
- 2023
Pitched on Shark Tank India Season 2.
- Deal
₹1 crore for 1% equity, plus ₹50 lakh debt at 12% interest.
the lesson
Affordable versions of aspirational products, refreshed often, encourage repeat purchases.
Apply it to your business
- 1Refresh designs frequently to bring customers back.
- 2Combine online sales with physical touchpoints.
- 3Founder stories can build brand trust.
Laws at work in this story
Figures are rounded and drawn from public reports, company filings and widely cited coverage at the time. Check the company's latest filings before relying on any number.