Build story · India · Shark Tank India Season 2
Perfora Shark Tank India: deal, valuation & business model
A D2C oral-care brand making electric toothbrushes and premium toothpaste accessible to Indian buyers.
By Shivam Bhandari · Reviewed 31 October 2026 · How we write
by the numbers
- Deal
- ₹80 lakh for 2.5% equity
- Implied valuation (equity portion)
- about ₹32 crore
- Season
- 2 (aired 2 January – 13 March 2023)
- What they sell
- Oral-care products: electric toothbrushes and toothpastes
What happened
Oral care in India is dominated by a few large brands. Perfora entered with electric toothbrushes, replacement heads and differentiated toothpastes, sold mostly online with modern branding.
Toothbrush heads and toothpaste are repeat purchases, which gives oral care strong lifetime value — once a customer owns the brush, they keep buying refills.
On Shark Tank India Season 2, Perfora closed a deal of ₹80 lakh for 2.5% equity. The equity portion implies a valuation of about ₹32 crore for the business.
Timeline
- 2023
Pitched on Shark Tank India Season 2.
- Deal
₹80 lakh for 2.5% equity.
the lesson
A device plus refills creates recurring revenue — the razor-and-blade model applied to everyday care.
Apply it to your business
- 1Design products that need regular refills.
- 2Offer subscriptions for replacements.
- 3Modern branding can stand out in an old category.
Laws at work in this story
Figures are rounded and drawn from public reports, company filings and widely cited coverage at the time. Check the company's latest filings before relying on any number.