Build story · India · Shark Tank India Season 1
Peeschute Shark Tank India: deal, valuation & business model
A hygiene product solving a real problem — access to clean toilets during travel — especially for women.
By Shivam Bhandari · Reviewed 31 October 2026 · How we write
by the numbers
- Deal
- ₹75 lakh for 6% equity
- Implied valuation (equity portion)
- about ₹12.5 crore
- Season
- 1 (aired 20 December 2021 – 11 February 2022)
- Based in
- Jalna
- What they sell
- Disposable urine bags for travel and emergencies
What happened
Peeschute makes disposable, leak-proof urine bags for situations where clean toilets aren't available, such as long road trips, traffic jams, or for patients and elderly people.
Products that solve an awkward but common problem can find loyal customers, but marketing them requires tact. Distribution through pharmacies, travel stores and online channels matters.
On Shark Tank India Season 1, Peeschute closed a deal of ₹75 lakh for 6% equity. The equity portion implies a valuation of about ₹12.5 crore for the business.
Timeline
- 2021–22
Pitched on Shark Tank India Season 1.
- Deal
₹75 lakh for 6% equity.
the lesson
Solving an embarrassing but common problem can create a strong niche — if the marketing is sensitive and clear.
Apply it to your business
- 1Don't ignore problems people are shy to talk about.
- 2Choose channels where customers feel comfortable buying.
- 3Explain use cases simply and respectfully.
Laws at work in this story
Figures are rounded and drawn from public reports, company filings and widely cited coverage at the time. Check the company's latest filings before relying on any number.