Build story · India · Shark Tank India Season 1
IN A CAN Shark Tank India: deal, valuation & business model
A ready-to-drink cocktail brand offering bar-style drinks in convenient cans.
By Shivam Bhandari · Reviewed 31 October 2026 · How we write
by the numbers
- Deal
- ₹1 crore for 10% equity
- Implied valuation (equity portion)
- about ₹10 crore
- Season
- 1 (aired 20 December 2021 – 11 February 2022)
- What they sell
- Ready-to-drink canned cocktails
What happened
IN A CAN sells pre-mixed cocktails in cans, offering convenience for parties and travel. Ready-to-drink alcohol is a growing global category.
Alcohol businesses in India face state-by-state licensing, taxes and advertising restrictions, which make expansion slower and more expensive than for most consumer products.
On Shark Tank India Season 1, IN A CAN closed a deal of ₹1 crore for 10% equity. The equity portion implies a valuation of about ₹10 crore for the business.
Timeline
- 2021–22
Pitched on Shark Tank India Season 1.
- Deal
₹1 crore for 10% equity.
the lesson
In regulated categories, licensing and distribution can matter more than the product itself.
Apply it to your business
- 1Map regulatory requirements before planning expansion.
- 2Convenience formats can grow a category.
- 3Expand state by state where rules differ.
Laws at work in this story
Figures are rounded and drawn from public reports, company filings and widely cited coverage at the time. Check the company's latest filings before relying on any number.