Build story · India · Shark Tank India Season 1
Get-A-Whey Shark Tank India: deal, valuation & business model
An ice cream brand for health-conscious buyers, combining dessert with protein and no added sugar.
By Shivam Bhandari · Reviewed 31 October 2026 · How we write
by the numbers
- Deal
- ₹1 crore for 15% equity
- Implied valuation (equity portion)
- about ₹6.67 crore
- Season
- 1 (aired 20 December 2021 – 11 February 2022)
- What they sell
- Sugar-free, high-protein ice cream
What happened
Get-A-Whey makes ice cream with added protein and no added sugar, aimed at fitness-focused and health-conscious customers who still want dessert.
Frozen desserts need cold-chain distribution, and health claims must be backed by honest labelling. Positioning a treat as ‘guilt-free’ widens when and how often people eat it — a powerful driver of frequency.
On Shark Tank India Season 1, Get-A-Whey closed a deal of ₹1 crore for 15% equity. The equity portion implies a valuation of about ₹6.67 crore for the business.
Timeline
- 2021–22
Pitched on Shark Tank India Season 1.
- Deal
₹1 crore for 15% equity.
the lesson
Removing the guilt from an indulgence can raise how often people buy it.
Apply it to your business
- 1Find indulgent categories with an unmet health need.
- 2Back every health claim with clear labelling.
- 3Use fitness communities as early adopters.
Laws at work in this story
Figures are rounded and drawn from public reports, company filings and widely cited coverage at the time. Check the company's latest filings before relying on any number.