Build story · India · Shark Tank India Season 1
BluePine Industries Shark Tank India: deal, valuation & business model
A frozen-food brand bringing India's favourite street snack — momos — into home freezers and restaurant kitchens.
By Shivam Bhandari · Reviewed 31 October 2026 · How we write
by the numbers
- Deal
- ₹75 lakh for 16% equity
- Implied valuation (equity portion)
- about ₹4.69 crore
- Season
- 1 (aired 20 December 2021 – 11 February 2022)
- Based in
- Faridabad
- What they sell
- Frozen momos
What happened
Momos have become one of India's most popular street foods. BluePine makes frozen momos that households can cook at home and food businesses can serve without making them from scratch.
Frozen food requires a working cold chain — freezers in shops, refrigerated transport and storage — which is expensive but becomes a barrier to entry once built. Supplying both retail and food-service customers spreads that cost across more volume.
On Shark Tank India Season 1, BluePine Industries closed a deal of ₹75 lakh for 16% equity. The equity portion implies a valuation of about ₹4.69 crore for the business.
Timeline
- 2021–22
Pitched on Shark Tank India Season 1.
- Deal
₹75 lakh for 16% equity.
the lesson
Packaging a popular street food for home and restaurant use taps an existing habit — but cold-chain logistics decide the economics.
Apply it to your business
- 1Turn popular out-of-home foods into convenient at-home products.
- 2Serve both retail and food-service customers to build volume.
- 3Budget early for cold chain or logistics specific to your category.
Laws at work in this story
Figures are rounded and drawn from public reports, company filings and widely cited coverage at the time. Check the company's latest filings before relying on any number.