Build story · India · Shark Tank India Season 1
Beyond Snack Shark Tank India: deal, valuation & business model
A Kerala banana-chip brand taking a regional, mostly unbranded snack to a national audience with modern packaging and flavours.
By Shivam Bhandari · Reviewed 31 October 2026 · How we write
by the numbers
- Deal
- ₹50 lakh for 2.5% equity
- Implied valuation (equity portion)
- about ₹20 crore
- Season
- 1 (aired 20 December 2021 – 11 February 2022)
- Based in
- Mavelikara, Kerala
- What they sell
- Packaged Kerala banana chips
What happened
Kerala banana chips are loved across India but mostly sold loose or by small local brands. Beyond Snack, founded by Manas Madhu, set out to build a national brand around them with consistent quality, attractive packaging and new flavours.
The pitch stood out for its high valuation relative to the cheque size. The case shows how a regional speciality can scale when packaging, shelf life and distribution are solved — the same playbook several Indian snack brands have used.
On Shark Tank India Season 1, Beyond Snack closed a deal of ₹50 lakh for 2.5% equity. The equity portion implies a valuation of about ₹20 crore for the business.
Timeline
- 2021–22
Pitched on Shark Tank India Season 1.
- Deal
₹50 lakh for 2.5% equity.
the lesson
Regional favourites that are still unbranded are an opportunity: consistent quality and modern packaging can take them national.
Apply it to your business
- 1Look for loved local foods with no strong national brand.
- 2Solve shelf life and packaging before expanding distribution.
- 3Use flavour variants to widen appeal without losing authenticity.
Laws at work in this story
Figures are rounded and drawn from public reports, company filings and widely cited coverage at the time. Check the company's latest filings before relying on any number.