Grow revenue · ~7 min
Pricing strategy picker
“Am I charging the right way?”
Twelve classic pricing models, matched to your product, market position and goal — with the trade-offs spelled out.
step 1 · three questions
What do you sell?
How do you want to be seen?
What matters most right now?
See all twelve models
Skimming
Launch high, drop price in steps as each buyer layer is exhausted.
Penetration
Enter deliberately cheap to win volume fast, raise later.
Premium
Permanently high price backed by genuinely superior product and story.
Cost-plus
Total cost per unit plus a fixed margin percentage.
Value-based
Price a share of the measurable value you create for the buyer.
Anchor pricing
Show a deliberately expensive option to make your real offer feel fair.
Bundling
Package slow and fast movers together at an attractive combined price.
Loss leader
Sell one famous item near cost to pull footfall; earn on the basket.
Subscription
Recurring price for ongoing access instead of one-time sale.
Freemium
Free tier for everyone; a paid tier for the serious few.
Competitive matching
Track the market leader's price and position just beside it.
Dynamic pricing
Price moves with demand, season, or inventory pressure.