Marketing & brand · framework worksheet
Switching barrier designer
“What makes leaving me feel expensive?”
Entry barriers keep competitors out; switching barriers keep customers in. Design the costs — practical and emotional — of leaving you.
step 1
Name the biggest player in your industry and the switching barrier they've built
step 2
Which switching costs could you build?
step 3
Five things you'll do so a customer never wants to leave
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0/3 steps filled
Fill every step, then save. Half-done frameworks produce half-done businesses.