Strategy · framework worksheet
Pilot market qualifier
“Where should I launch first?”
Don't attack the whole market. Qualify one narrow beachhead segment, win it completely, then expand from strength.
step 1
The specific segment you're considering as your pilot market
step 2
Tick every statement that is true for this segment
Five or six ticks = strong pilot. Three or fewer = keep looking.
step 3
Persona — write a mini biography of the specific end user and decision maker
step 4
Three ways you'll dominate this segment in the next 90 days
1
2
3
0/4 steps filled
Fill every step, then save. Half-done frameworks produce half-done businesses.