Strategy · framework worksheet
Non-customer expansion
“Who wants to buy from me but can't?”
Your biggest growth may come from people who aren't customers yet — blocked by price, access, complexity or fit. Find the barrier, remove it.
step 1
Describe a group in your industry that doesn't buy from you (or anyone) today
step 2
The specific barriers blocking them — price, size, access, knowledge, trust…
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step 3
Customizations to your existing offering that would remove a barrier
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step 4
Entirely new additions (smaller pack, entry tier, rental, financing…)
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step 5
Which single idea has the highest headroom, and what's the first step?
0/5 steps filled
Fill every step, then save. Half-done frameworks produce half-done businesses.