Customers · framework worksheet

5 As funnel audit

“Where exactly do people drop off between hearing about me and recommending me?”

Awareness, appeal, ask, act and advocate map the whole journey. Rate each stage honestly and find the one gap worth fixing first.

no. 46

step 1

Awareness — how many of your target audience have even heard of you?

step 2

Appeal — of those who know you, how many actually like what they see?

step 3

Ask — of those who like you, how many actually inquire or ask questions?

step 4

Act — of those who inquire, how many actually buy?

step 5

Advocate — of those who buy, how many actively recommend you to others?

step 6

Which single gap between two adjacent stages is the biggest? What's the first fix?

0/6 steps filled

Fill every step, then save. Half-done frameworks produce half-done businesses.