Customers · framework worksheet
Customer's money model
“Do I know how my customer earns their money?”
B2B selling transforms when you stop pitching your product and start serving the customer's own profit model. Map how they make money; then position yourself inside that map.
step 1
Pick one important customer — name them
step 2
What actually makes this customer successful?
step 3
Describe their money-making model in your own words — where does their profit really come from?
step 4
Rewrite your sales pitch so your product visibly improves their model (not just your specs)
0/4 steps filled
Fill every step, then save. Half-done frameworks produce half-done businesses.