Marketing & brand · framework worksheet
Ad campaign blueprint
“Why do my ads get seen but not answered?”
A lead-generating campaign has seven parts in a fixed order. Miss one and the money leaks — write all seven before spending a rupee.
step 1
1 · Ideal client — who exactly is this campaign for?
step 2
2 · Magnetic headline — name their problem so precisely they stop scrolling
step 3
3 · Outcome promise — what result does your product deliver (feature → outcome)?
step 4
4 · Unique serving proposition — why you and not anyone else?
step 5
5 · Risk reversal — the guarantee that removes their fear of buying
step 6
6 · Social proof — which reviews, numbers or names will you show?
step 7
7 · Call to action — the one specific thing they should do next
0/7 steps filled
Fill every step, then save. Half-done frameworks produce half-done businesses.